Recommendations

Information is the currency upon which the internet is run and information products reign supreme. Surfers want and need information, if it’s information on how to create an effective landing page, the do’s and don’ts of search engine optimization, or even how to buy a phone system whatever the information they need, its even better if its free.

You can spend time creating your own free products but why when you can give away free quality informational products that professionals have put together and get paid to do it. RevResponse offers you hundreds of whitepapers, magazines and reports that you can give away for free and get paid at the same time.

RevResponse offers ongoing training through a blog authored by Karen Schubert where she offers advice, talks about new features and posts monthly challenges. RevResponse gives you your own site hosted on their server along with widgets and banner ads.

There are many uses for this type of affiliate content and offers one type of info product or another that will coincide with just about any post and/or article you could hope to write. If you haven’t already clicked on the links above in the first paragraph they will take you to an area on the site RevResponse is hosting for me (did I say freely?) where you can download specific content.

Imagine writing a post on website conversion (I did!—Twice!) and then posting a free white paper for download…

“The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages“

You could even post a clickable graphic like this…

There are dozens of different categories to choose from and hundreds of webinars, teleconferences, whitepages, online magazines and other downloads to offer your opt-in lists or website visitors. Here are the categories for you to get an idea for what RevResponse has to offer:

To join RevResponse just click on any of the RevResponse (<<< Like this one) links through out this blog post. Join now, don’t delay… you wont be disappointed!

July 21st, 2008 by admin1 Comment »
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Conferencing has been around forever and with the passing of time the technology gained to host conferences has adapted in such a way that there is no longer a need to be in person to hold a conference. The webinar, a specific type of conference, is usually one way from the speaker to the audience with little or no interaction from the audience.

There is tremendous marketing value in webinars and one that I implore you to dig into a little deeper in order to see if it’s something that will help you in your business. Let’s say, for instance, that you sold copiers and as a copier sales person you know that most business don’t even use most of the features copiers today come with. As a sales person you know that if you could educate business owners on all the features a copier has, it will make selling them a whole lot easier.

So, you decide to have a free webinar that you can educate business owners and entitle it something catchy like, “10 Things you Must Know in Order to Get the Most out of your Copier.” You then create a great sales letter and squeeze page complete with video testimonials and even hire a top copywriter to write it all for you.

Sounds good right? Of course it does and by marketing it correctly you sign up a thousand business owners across the country to listen to you speak but you know that in order to turn these listeners into possible buyers you have to go about things the right way.

This weeks ‘Chart of the Week’, MarketingSherp.com polled webinar attendees to get their top webinar turn offs, the chart follows…

If you look at the number 1 biggest turn off you will see that it says, “Content not as advertised.” You better make sure that if you market your webinar as “10 Things you Must Know in Order to Get the Most out of your Copier,” then that is what it better be about because that is the only reason they signed up to listen in in the first place.

Number 2 is “The presenter read directly from the slides.” While it’s good to have visuals nobody likes to be read to so make sure that your presentation is top notch and don’t be afraid to inject a bit of humor. Be as dynamic as possible and always strive to give more than the listeners were expecting.

I’ve always believed in the law of reciprocation and Zig Ziglar said it best when he said, “If you help enough other people get what they want, you will get what you want.” If you look at the number 3 turn off make sure that you do not start with sales information and jump right into the meat of the webinar. In fact you should only give your information at the end of the webinar but make sure that you do not ram it down their throats.

Keep the call short and sweet at an hour or less and make sure that the information given isn’t common knowledge or you will get people logging off the first time you tell people how to turn on a copier. Make sure to speak at a normal rate, don’t slow down just to make the call longer or talk so fast that you can’t be understood, make sure to make yourself an outline before you start the call and stick to it.

At the end of the call leave time for some Q&A in order to get feedback then make sure to send a survey to all the attendees so that you can gauge the success or failure of the webinar. Feel free to leave a comment I’d like to open this up so that we can all expand upon what each other is finding out there in the beautiful world of webinars

July 16th, 2008 by admin1 Comment »
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