Don’t be a One Dimensional Internet Marketer

If you take a look at Wikipedia and enter into the search field Internet Marketing you get this:

Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services:

It then goes on to list a wide array of marketing methods.

I encourage you to look at each one with a pen and notebook in hand and jot down notes as you read. As you already know, there is a plethora of information on internet marketing on the net, most of it written by so called marketing gurus that only want to sell their own products.

On Wikipedia you have to be unbiased or they delete the article so it’s a great starting point if you want to market your business online. One thing I encourage you to keep in mind as you read the Wikipedia article is that to be truly successful on the internet you must have multi-faceted marketing strategy along with a plan of attack.

While this is the information age and it is now easier to get your ideas, thoughts and products heard it’s becoming increasingly more difficult to stand out from the crowd. This is why it’s imperative to have a good marketing mix. Don’t stop just at a banner ad or PPC (Pay Per Click) campaign you must also visit forums and become an active member, write articles, submit videos to sites such as youtube and metacafe and put every page of your website on as many social bookmarking sites as possible like Digg and Reddit.

Don’t forget about Joint Ventures and mailing lists, auto responders used as free email courses and using affiliates to sell your products and or services for you. Just be careful whose advise you take and learn everything you can. Put pen to paper and physically write out your marketing plan and don’t forget to include flow charts. The visual aspects of flow charts will open your eyes to places of weakness or tweaks that need to be made. Don’t be one dimensional!