How to Structure A Follow Up Series

By admin | May 12, 2008

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Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don’t let that keep you from your share of the profits! Print and follow these instructions; you’ll soon be following up with finesse.
(Examples in this article use the fictional product “Green Garden Lawn Fertilizer”. Any [...]

Is less more when maximizing signup conversion?

By admin | May 12, 2008

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Check out this chart of the week from MarketingSherpa.com, what does it tell you?

You guessed it, not everybody who registers tells the truth. But I’m sure that you didn’t need a chart to tell you this. Okay, 2 more question to get you thinking:
What information do you currently ask for on a sign-up form?
And what [...]